@font-face{font-family:Archivo Black;font-style:normal;font-weight:400;font-display:swap;src:url(../media/fa1e84d8b4098af5-s.1c_7chp82d3kz.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Archivo Black;font-style:normal;font-weight:400;font-display:swap;src:url(../media/a180f7dc2e9f5b7d-s.p.2aqrdzrjzn6ap.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Archivo Black Fallback;src:local(Arial);ascent-override:70.78%;descent-override:16.93%;line-gap-override:0.0%;size-adjust:124.05%}.YGl4jG_className{font-family:Archivo Black,Archivo Black Fallback;font-style:normal;font-weight:400}.YGl4jG_variable{--font-archivo:"Archivo Black", "Archivo Black Fallback"}
@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/46a9e2f250689b4a-s.03ez25a9g3i0n.woff2)format("woff2");unicode-range:U+460-52F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/76b70a1dbe058eb5-s.3i9rha7jpxn0q.woff2)format("woff2");unicode-range:U+301,U+400-45F,U+490-491,U+4B0-4B1,U+2116}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/2fb76073e23fd9e4-s.2o7ko1d-5m1xu.woff2)format("woff2");unicode-range:U+1F??}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/6131cbbf5549afa2-s.1ee5w62fj497l.woff2)format("woff2");unicode-range:U+370-377,U+37A-37F,U+384-38A,U+38C,U+38E-3A1,U+3A3-3FF}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/45462fd7b7c12654-s.1way2z9fj6cig.woff2)format("woff2");unicode-range:U+102-103,U+110-111,U+128-129,U+168-169,U+1A0-1A1,U+1AF-1B0,U+300-301,U+303-304,U+308-309,U+323,U+329,U+1EA0-1EF9,U+20AB}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/ba63f6a0e436df8e-s.0szrwpqb9mkwe.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/07c7676b89ed2778-s.p.45535valc9rzk.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Inter Fallback;src:local(Arial);ascent-override:90.44%;descent-override:22.52%;line-gap-override:0.0%;size-adjust:107.12%}.-T-KAq_className{font-family:Inter,Inter Fallback;font-style:normal}.-T-KAq_variable{--font-inter:"Inter", "Inter Fallback"}
@font-face{font-family:Courier Prime;font-style:normal;font-weight:400;font-display:swap;src:url(../media/58001a14c3511596-s.41kzji7o-jdsp.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Courier Prime;font-style:normal;font-weight:400;font-display:swap;src:url(../media/7d2dd58e31d7c0b6-s.p.1e8puyswpvmbr.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Courier Prime;font-style:normal;font-weight:700;font-display:swap;src:url(../media/cc5a462c378235ed-s.2lhqjbmzqepkg.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Courier Prime;font-style:normal;font-weight:700;font-display:swap;src:url(../media/7172132ea3483a1a-s.p.15zaksznb5cf5.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Courier Prime Fallback;src:local(Arial);ascent-override:58.08%;descent-override:25.41%;line-gap-override:0.0%;size-adjust:134.5%}.WtPiLG_className{font-family:Courier Prime,Courier Prime Fallback;font-style:normal}.WtPiLG_variable{--font-courier:"Courier Prime", "Courier Prime Fallback"}
:root{--fw-fern:#1f3b2d;--fw-receipt:#f6f2e9;--fw-price-tag:#f2b33d;--fw-markdown-red:#c8432b;--fw-ink:#161616;--fw-stone:#6b6b63;--fw-fern-light:#dce6df;--fw-white:#fff;--color-bg:var(--fw-receipt);--color-surface:var(--fw-white);--color-surface-tint:var(--fw-fern-light);--color-text:var(--fw-ink);--color-text-muted:var(--fw-stone);--color-heading:var(--fw-ink);--color-brand:var(--fw-fern);--color-on-brand:var(--fw-receipt);--color-accent:var(--fw-price-tag);--color-on-accent:var(--fw-ink);--color-link:var(--fw-fern);--color-border:#1f3b2d26;--color-focus:var(--fw-price-tag);--font-heading:var(--font-archivo), "Arial Black", Arial, sans-serif;--font-body:var(--font-inter), "Segoe UI", Roboto, Arial, sans-serif;--font-label:var(--font-courier), "Courier New", monospace;--text-display:clamp(2.5rem, 1.6rem + 3.6vw, 4rem);--text-h1:clamp(2.125rem, 1.6rem + 2vw, 3rem);--text-h2:clamp(1.625rem, 1.3rem + 1.2vw, 2.125rem);--text-h3:clamp(1.25rem, 1.15rem + .4vw, 1.375rem);--text-body:clamp(1.0625rem, 1rem + .2vw, 1.125rem);--text-lead:clamp(1.125rem, 1.05rem + .4vw, 1.25rem);--text-small:.9375rem;--text-label:.875rem;--leading-tight:1.08;--leading-heading:1.15;--leading-body:1.6;--tracking-label:.12em;--space-1:4px;--space-2:8px;--space-3:16px;--space-4:24px;--space-5:32px;--space-6:48px;--space-7:64px;--space-8:96px;--section-gap:clamp(64px, 6vw + 32px, 96px);--container-max:1200px;--container-pad:clamp(20px, 4vw, 32px);--measure:680px;--grid-gutter:24px;--radius-sm:6px;--radius-md:16px;--radius-pill:999px;--shelf-line:8px;--rule-width:120px;--rule-height:4px;--tag-tilt:-6deg;--ease:cubic-bezier(.2, .7, .2, 1);--duration:.18s}*,:before,:after{box-sizing:border-box}html{background:var(--color-bg);color:var(--color-text);font-family:var(--font-body);-webkit-text-size-adjust:100%}body{font-size:var(--text-body);line-height:var(--leading-body);overflow-wrap:break-word;margin:0}h1,h2,.display{font-family:var(--font-heading);font-weight:400;line-height:var(--leading-heading);color:var(--color-heading);letter-spacing:-.01em;margin:0}h1{font-size:var(--text-h1)}h2{font-size:var(--text-h2)}h3{font-family:var(--font-body);font-weight:700;font-size:var(--text-h3);margin:0;line-height:1.3}p{margin:0}a{color:var(--color-link);text-underline-offset:3px}img{max-width:100%;height:auto;display:block}:focus-visible{outline:3px solid var(--color-focus);outline-offset:3px;outline-color:var(--color-brand)}.section--dark :focus-visible,.site-footer :focus-visible{outline-color:var(--color-focus)}.container{width:100%;max-width:calc(var(--container-max) + 2 * var(--container-pad));padding:0 var(--container-pad);margin:0 auto}.section{padding:var(--section-gap) 0}.section--tint{background:var(--color-surface-tint)}.section--dark{background:var(--color-brand);color:var(--color-on-brand)}.section--dark h2,.section--dark h3,.section--dark a{color:var(--color-on-brand)}.measure{max-width:var(--measure)}.stack>*+*{margin-top:var(--space-3)}.lead{font-size:var(--text-lead)}.muted{color:var(--color-text-muted)}.visually-hidden{clip:rect(0, 0, 0, 0);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}.skip-link{left:var(--space-3);z-index:10;background:var(--color-brand);color:var(--color-on-brand);padding:var(--space-2) var(--space-3);border-radius:var(--radius-sm);font-weight:700;position:absolute;top:-100px}.skip-link:focus{top:var(--space-3)}.fw-label{font-family:var(--font-label);font-weight:700;font-size:var(--text-label);letter-spacing:var(--tracking-label);text-transform:uppercase;line-height:1.4}.fw-kicker{color:var(--color-brand);display:inline-block}.section--dark .fw-kicker{color:var(--color-on-brand)}.fw-highlight{background:var(--color-accent);color:var(--color-on-accent);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding:0 .2em}.fw-rule{width:var(--rule-width);height:var(--rule-height);background:var(--color-brand);margin:var(--space-4) 0;border:0;display:block}.fw-rule--accent{background:var(--color-accent)}.fw-button{min-height:48px;font-family:var(--font-body);background:var(--color-brand);color:var(--color-on-brand);border-radius:var(--radius-pill);transition:transform var(--duration) var(--ease), background-color var(--duration) var(--ease);justify-content:center;align-items:center;padding:12px 24px;font-size:1rem;font-weight:700;line-height:1.2;text-decoration:none;display:inline-flex}.fw-button:hover{transform:translateY(-1px)}.fw-button--accent{background:var(--color-accent);color:var(--color-on-accent)}.fw-button--outline{color:var(--color-brand);box-shadow:inset 0 0 0 2px var(--color-brand);background:0 0}.on-dark .fw-button--outline{color:var(--color-on-brand);box-shadow:inset 0 0 0 2px var(--color-on-brand)}.fw-card{background:var(--color-surface);border:1px solid var(--color-border);border-radius:var(--radius-md);padding:var(--space-4)}.pill{border-radius:var(--radius-pill);padding:4px 14px;display:inline-block}.pill--real-cost{background:var(--fw-markdown-red);color:var(--fw-receipt)}.pill--why{background:var(--fw-price-tag);color:var(--fw-ink)}.pill--better-way{background:var(--fw-fern-light);color:var(--fw-fern);box-shadow:inset 0 0 0 1px var(--color-border)}.pill--greenwash{background:var(--fw-receipt);color:var(--fw-ink);box-shadow:inset 0 0 0 4px var(--fw-price-tag);padding:6px 16px}.pill--brand{background:var(--color-brand);color:var(--color-on-brand)}.shelf{height:var(--shelf-line);background:linear-gradient(90deg, var(--color-brand) 80%, var(--color-accent) 80%);margin-bottom:64px;position:relative}.shelf__tag{top:var(--shelf-line);width:64px;height:56px;position:absolute;right:6%}.site-header{border-bottom:1px solid var(--color-border);background:var(--color-bg)}.site-header__inner{justify-content:space-between;align-items:center;gap:var(--space-3);min-height:72px;display:flex}.site-header__logo{padding:var(--space-1) 0;flex-shrink:0;display:inline-block}.site-nav ul{gap:var(--space-1);margin:0;padding:0;list-style:none;display:flex}.site-nav a{min-height:44px;padding:0 var(--space-2);color:var(--color-text);border-radius:var(--radius-sm);align-items:center;font-weight:700;text-decoration:none;display:inline-flex}.site-nav a:hover{text-decoration:underline}.site-nav a[aria-current=page]{text-decoration:underline;text-decoration-thickness:3px;-webkit-text-decoration-color:var(--color-brand);text-decoration-color:var(--color-brand)}.hero{padding:var(--space-7) 0 var(--space-6)}.hero__title{font-size:var(--text-display);line-height:var(--leading-tight);max-width:14ch;margin:var(--space-4) 0 var(--space-4)}.hero__tagline{font-family:var(--font-body);font-weight:700;font-size:var(--text-h3);color:var(--color-brand);line-height:1.35}.hero__desc{max-width:var(--measure);font-size:var(--text-lead);margin-top:var(--space-3)}.button-row{gap:var(--space-3);margin-top:var(--space-5);flex-wrap:wrap;display:flex}.hero .shelf{margin-top:var(--space-7)}.page-intro{padding:var(--space-7) 0 var(--space-5)}.page-intro h1{margin-top:var(--space-3);max-width:18ch}.page-intro .lead{margin-top:var(--space-4)}.section-head{margin-bottom:var(--space-5)}.section-head h2{margin-top:var(--space-2)}.section-head p{margin-top:var(--space-3)}.grid{gap:var(--grid-gutter);grid-template-columns:1fr;display:grid}.pillar-card h3{font-size:inherit;line-height:1}.pillar-card p{margin-top:var(--space-3)}.principle h3{margin-top:var(--space-2)}.principle p{margin-top:var(--space-2);opacity:.92}.principle__num{color:var(--color-on-brand);opacity:.75}.formula{align-items:center;gap:var(--space-2);margin-top:var(--space-4);flex-wrap:wrap;padding:0;list-style:none;display:flex}.formula li{align-items:center;gap:var(--space-2);display:inline-flex}.formula li+li:before{content:"→";font-family:var(--font-body);font-weight:700}.prose h2{margin-top:var(--space-6)}.prose h2:first-child{margin-top:0}.prose p,.prose ul,.prose ol{margin-top:var(--space-3);max-width:var(--measure)}.prose ul,.prose ol{padding-left:1.25em}.prose li+li{margin-top:var(--space-2)}.prose .pill-row,.pill-row{gap:var(--space-2) var(--space-3);max-width:none;margin-top:var(--space-3);flex-wrap:wrap;padding:0;list-style:none;display:flex}.prose .pill-row li+li{margin-top:0}.source-line{font-size:var(--text-small);color:var(--color-text-muted)}.email-big{font-family:var(--font-heading);color:var(--color-brand);word-break:break-word;font-size:clamp(1.25rem,.9rem + 1.8vw,2.125rem);line-height:1.2;display:inline-block}.signup{gap:var(--space-5);align-items:center;display:grid}.signup__intro h2{margin-top:var(--space-2)}.signup__intro p{margin-top:var(--space-3)}.signup-form__fieldset{border:0;min-width:0;margin:0;padding:0}.signup-form__label{color:var(--color-brand);margin-bottom:var(--space-2);display:block}.signup-form__row{gap:var(--space-3);flex-direction:column;display:flex}.signup-form__input{width:100%;min-height:48px;font:inherit;color:var(--color-text);background:var(--color-surface);border:2px solid var(--color-brand);border-radius:var(--radius-pill);padding:10px 20px}.signup-form__input::placeholder{color:var(--color-text-muted)}.signup-form__button{cursor:pointer;border:0}.signup-form__fieldset:disabled .signup-form__input{background:var(--color-bg);border-color:var(--color-border);cursor:not-allowed}.signup-form__fieldset:disabled .signup-form__button{background:var(--color-surface-tint);color:var(--color-brand);cursor:not-allowed;transform:none}.signup-form__status{margin-top:var(--space-3);color:var(--color-brand);font-weight:700}.signup-form__consent{margin-top:var(--space-3);font-size:var(--text-small);color:var(--color-text-muted)}.signup-form__consent a{color:var(--color-link)}.site-footer{background:var(--color-brand);color:var(--color-on-brand);padding:var(--space-6) 0 var(--space-5);font-size:var(--text-small)}.site-footer a{color:var(--color-on-brand)}.site-footer__grid{gap:var(--space-5);grid-template-columns:1fr;display:grid}.site-footer__tagline{margin-top:var(--space-3)}.site-footer ul{margin:var(--space-2) 0 0;padding:0;list-style:none}.site-footer li+li{margin-top:var(--space-1)}.site-footer li a{padding:2px 0;display:inline-block}.site-footer__heading{color:var(--color-on-brand);opacity:.8}.site-footer__bottom{margin-top:var(--space-5);padding-top:var(--space-4);opacity:.85;border-top:1px solid #f6f2e933}@media (min-width:640px){.grid--2{grid-template-columns:repeat(2,1fr)}.site-footer__grid{grid-template-columns:2fr 1fr 1fr}.signup-form__row{flex-direction:row}.signup-form__input{flex:1}.signup-form__button{flex-shrink:0}}@media (min-width:960px){.hero{padding:var(--space-8) 0 var(--space-6)}.grid--4{grid-template-columns:repeat(4,1fr)}.grid--3{grid-template-columns:repeat(3,1fr)}.fw-card{padding:var(--space-5) var(--space-4)}.page-intro{padding:var(--space-8) 0 var(--space-6)}.signup{gap:var(--space-6);grid-template-columns:5fr 7fr}}@media (min-width:640px) and (max-width:959px){.grid--4{grid-template-columns:repeat(2,1fr)}}@media (prefers-reduced-motion:reduce){*,:before,:after{scroll-behavior:auto!important;transition:none!important;animation:none!important}.fw-button:hover{transform:none}}